Why asset allocation is important
May 19, 2007After I came across the model portfolio that was to become my “blueprint”, I ordered the book in which the author originally published this idea. The foreword of “All About Asset Allocation” was written by William Bernstein, himself author of “The Intelligent Asset Allocator” and I thought I’d share a short excerpt with you because it gives some valuable insights as to why asset allocation is so important.
“In the fall of 1929, Alfred Cowles III had an ordinary, if rather large, problem. Ordinary because, like many other Americans, he had been badly hurt by the recent stock market crash. And large because, not only was he the heir to the Chicago Tribune fortune, but he also managed it.
A highly intelligent young man, he took his charge seriously, consuming as much written analysis from the nation’s brokerage houses, insurance firms, and financial commentators as he could. Alas, it was in vain; none of them warned him of the impending crash. How could the country’s brightest financial stars have been so uniformly wrong?
Cowles’s response to the catastrophic stock market decline that wiped out nearly 90 percent of the stock market’s value over the next three years, and the Great Depression that it ignited, has thundered through the financial markets to this very day. Modern investors ignore the lessons learned by Cowles, and those who followed in his footsteps, at their own peril.
For what Cowles and his followers did was nothing less than remove finance from the realm of ignorance and superstition and place it on scientific footing. With the help of the nation’s foremost economists, he founded the Econometric Society, and along with the legendary Benjamin Graham, who had been similarly affected by the 1929 crash, he began to collect and analyze financial data in the most detailed and thoroughgoing way possible. In effect, he, and those who had followed him in the seven decades since, took investing away from the astrologers and the charlatans and gave it to the astronomers and physicists. (This is, in some cases, quite literally true: many of the finest minds of modern finance began their careers in the physical sciences.)
Unfortunately, when you pick up a financial magazine, watch CNBC, or call your broker, you’ve just traveled back to the pre-1929 era. In fact, you’ve just accomplished the financial equivalent of betting the farm on the daily horoscope or of taking a rare cancer to a doctor whose main source of recent medical knowledge is USA Today.
Like most intellectual revolutions, the modern science of investing is highly counterintuitive. Do you think that it is possible, through careful securities research, to reliably select market-beating portfolios? Wrong: the data show that although many investors do so, in almost all cases this is purely the result of the randomness of the markets - in simple terms, dumb luck. People have also gotten fabulously rich buying lottery tickets; they have also gotten off scot-free without ever wearing a seatbelt. That does not make either activity a good idea. Do you think that by choosing a portfolio of only a few stocks that you hope will score big, you are maximizing your chances of becoming wealthy? Indeed you are, but by doing so, you are also maximizing your chances of a retirement of cat food cuisine. And make no mistake about it: the object of this particular game is not to get rich - it’s to not get poor.
All About Asset Allocation will bring you back into the modern era with a comprehensive, yet readable exposition of how to apply to your investment portfolio what seven decades of financial research have taught us about investing.
Building an asset allocation is much like putting up a skyscraper. You will need blueprints - what asset classes to buy, which ones to skip, and how much of each to use. You will also need the construction materials - which building blocks to buy and who to buy them from. Rick Ferri provides you both of these, in spades.
Unfortunately, in building your financial skyscraper, there is one thing that neither Rick nor I nor any other financial expert can do for you, which is to provide you with the nerve to stick to those blueprints when you find yourself 30 stories up in the naked girders in a howling wind. But with All About Asset Allocation by your side, you’ll know that you’re executing a sound design, using the best materials, and wearing the best safety rope that money can buy.”
I can’t wait to start reading the book…






















